Dear quARTerly Reader,
quARTerly ads are now generating attendance, enrollment and sales. The effectiveness of the latter is more easily charted because the buyer refers directly to the art as advertised, and the artist then reports the success of their ad.
Ad rates are designed only to pay for printing and distribution. This 9th issue will come close to meeting the printing cost. The earned income of any issue is the basis for how many copies are printed. Artists, galleries and art centers support quARTerly with advertising. There is no salary paid, nor profit made in producing this magazine.
quARTerly is not supported by foundations, or by our local government arts agencies, nor even particularly acknowledged. Perplexing as the latter may be, it is inconsequential. Your interest as a reader, subscriber, or advertiser is all that is required to sustain quARTerly as a service resource to our grass roots visual arts industry. Each issue is a magical revelation of that actuality. I thank you for reading quARTerly. Please share it with your friends. Even though quARTerly is available freely in area galleries and art centers, consider subscribing. Your subscription fee is credited directly to the ad account of the art center of your choice, enabling them to publicize events with less strain on their survival budgets. As subscriber, your copy arrives at your home a week prior to distribution.
—Jerry Williams, publisher